Dimitra Maria Katsafadou created the newly established Greek company for the production of cosmetic products called La vie en Rose by Dimitra Katsafadou in 2016, just 7 years ago, starting from a small pot in the kitchen of her house.
A few years later the company has a production and packaging laboratory, approved by the Νational Organization for Medicines and operates a chain of about 51 branches in Greece, Cyprus, and abroad, under the management of the parent company. In addition, the products are distributed in Greece, as well as in Cyprus and abroad. You can tell how popular the company is becoming in the mass media when you see the 510,000 users following the company's Facebook page La Vie En Rose by Dimitra Katsafadou with a rating of 5 stars, as well as the 860,000 followers on Instagram @lavieenrose_gr and 1 million followers on Dimitra's Instagram @katsafadou

The creator of La vie en Rose

The founder of the company is a graduate of the National and Kapodistrian University of Athens, Department of Chemistry, and holds a Master's Degree in Inorganic Chemistry from National and Kapodistrian University of Athens, entitled 'Organic and Inorganic Composition of Cosmetics'. As she tells us: 'While I was studying, I discovered my love and passion for the chemistry of different elements, and had the chance to notice how they interact, almost like a physical attraction. This prompted me to develop my own chemistry, creating innovative, rich creams and cosmetics in general.'

So it was in 2016, when La vie en Rose started a small workshop in Agia Paraskevi at 75 Agiou Ioannou Street, which also served retail sales. The love and trust people have showed to the newly established company and the scientist, Mrs Katsafadou herself, helped the company expand, and it now over 50 branches in Greece and Cyprus as well as collaborations with beauty centers, cosmetics stores and plastic surgeons.

Awards

The creator of La vie en Rose, Dimitra Katsafadou, has been nominated for an award as one of the women entrepreneurs of the year (Leading Women in Business 2016-2022). In addition, in November 2018 she was awarded by the Chamber of Commerce and under the auspices of the President of the Hellenic Republic for the innovation of the fungus Kombucha. The company and its founder have achieved more things they can be proud of. Specifically, in January 2020 it was awarded as the Greek company with the most innovative and highest quality cosmetic products at the Michalis Kakogiannis Foundation by the institution Action in Greece. In addition, in February 2020 she had the honor of leading a speech at an international conference in honor of women scientists excelling in the field of Chemistry, organized by the Department of Chemistry of the National and Kapodistrian University of Athens.